ABOUT US
We started Loaded's management practice because we believe that the future of gaming content is creator driven. That’s why we put talent first and foremost in everything we do. By helping creators grow, we are helping the entire gaming and live streaming industry grow.
Loaded's Mission
Our mission is to unlock the full potential of creators by helping them build compelling brands and businesses that push gaming culture forward.
Hands-On Approach
We provide bespoke and tailored services, driven by our deep subject matter expertise, to meet creators where they need in order to expand their brands and platforms. No two creators are alike, and one size does not fit all. From commercial and partnership support, to merchandising and licensing, to platform negotiations, and content management and development — We partner with creators we believe in and don't hold back.
Bigger than "Gaming."
For years, the commercial world made gaming seem insignificant, because they didn't understand it. 3 Billion gamers later, there is no media more immersive, no community more engaged, and no act more social than today's most popular games. We help creators (and their partners) leverage this to increase their cultural relevance, and work as value-additive stakeholders and contributors, not just value-extractors. We're here because we have always loved it here.
Loaded started as a talent management practice, but over the past four years we have also built and acquired separate entities that we believe contribute to the rising tide of the gaming industry.
Our portfolio, today, represents services and products that make it easier, more lucrative, and more transparent for creators, brands, developers, and others to participate in this market. Through brands like Open World (strategic consultation), and tools like FanDX (digital community measurement and management), we aim to help gaming continue to grow at historic rates.
The parent company -- Loaded Holdings, Inc's mission is to be an indispensable part of the development, marketing, and growth of the video gaming industry and community. It started as Loaded Talent Management in 2016, with the intention of supporting a primary value pillar of the gaming industry, creators. Since then, the reach has expanded to support brands looking to tastefully enter the gaming and adjacent markets through Open World, and built data-based tools to help stakeholders understand their audience behaviors (FanDynamics, and Loaded Analytics). Visit website
The core talent business -- Since 2016, Loaded has been an unequivocal leader in gaming content creator management. From marquee and developing talent, to industry shaping deals and innovative brand partnerships -- the Loaded Talent Management practice has proven itself to be best-in-class. Enthusiastic advocates of the creator economy, Loaded Talent helps creators build sustainable brands, careers, and communities in the gaming industry and supports all facets of their businesses. Visit website
Open World Studio and Solutions partners with brands of all kinds (endemic, non-endemic, game developers and publishers) to help create and execute strategies and campaigns that resonate authentically with youth and gaming audiences. Visit website
Our leadership team are industry experts bringing long-standing, proven, deep experience in gaming, sports and entertainment, tech, business management, and marketing. Most importantly, though, they are good humans who believe in the power of gaming, and our ability to have a positive impact on the growth of the industry. Meet a few of our key leadership team:
